Roofing margin walks out the door with hourly pay. ShareWillow designs the incentive plan that aligns your crews, foremen, and salespeople with the bid — and gets the job done right the first time.
You bid the job at 30 hours. Your crew is on it for 50.
Roofing is a margin business that runs on speed and quality. When crews are paid by the hour, every pitch on the roof is an extra hour on the clock — not an extra dollar in their pocket.
Performance pay flips that math. Crews share in the upside when the job comes in under bid, hits quality marks, and avoids callbacks. Your bottom line and theirs finally point the same direction.
“Same techs. Same trucks. Different numbers — that's what performance pay does for a roofing shop.”
— Trades operators across roofing · Roofing
300+
Shops on ShareWillow
0%
Churn after 3 cycles
The plan
A typical roofing performance plan
Designed around bid hours, quality, and sales close — every plan is custom to your shop.
Custom built for your shop in 1–2 weeks
Sample plan structureEditable per tech
01
Base hourly
$22/hr — solid foundation under the plan
Base
02
Hours-vs-bid bonus
20% of hours saved against bid
Bonus
03
Sales close bonus
$100 per signed estimate over $5K
Bonus
04
Quality gate
$75/wk if callbacks stay below 2%
Bonus
05
Callback deduction
-$150 per warranty return
Deduction
Metrics dashboard
What we track for roofing shops
Roofing-specific KPIs benchmarked against shops your size.
01
Days vs. bid
-1.4d
Target: under bid
02
Callback rate
1.8%
Industry: 5–8%
03
Sales close
42%
Industry: 28%
04
Job margin
+6.2pt
vs. last quarter
Live, in real time, on every tech's phone
The tech app
Every tech sees the score in their pocket.
Payroll becomes a leaderboard. Techs check their projected payout, effective hourly rate, and live ranking after every job — same way they'd check the score of a game they're trying to win.
Real-time leaderboards
The whole crew sees who's leading, by what, and by how much. Top techs become the standard. Newer techs see exactly what good looks like.
Projected payout, updated every job
Techs know what they'll bring home this week before Friday. No surprises. No "how did you get that number" conversations.
Effective hourly rate, not just base
We bundle base, bonuses, and incentives into one number. Your $20/hr tech is actually a $32/hr tech. Now they know it — and so does the shop down the street.
Drill into every job
Tap any payout to see the jobs behind it. Full transparency on what counted, what got deducted, and why.
Specific to how roofing shops operate. Don't see your question? Ask us on a call.
Most roofing shops we work with bid on projects but pay crews hourly. We design the plan so crews share the upside on hours saved against bid — without losing their hourly base. They never make less. They can make a lot more.
Yes. Ground crews get rewarded on bid hours, quality, and callbacks. Salespeople get rewarded on close rate and ticket size. We build it custom — different plans, same platform, all running together.
No. We benchmark hours-vs-bid on actual work hours, not calendar days. A 3-day rain delay doesn't penalize the crew. Their rolling average smooths over weather.
Build an incentive program designed to grow your business.
Get personalized guidance from the ShareWillow team. We'll help you design a profit sharing plan that motivates your team and drives business results.
