Brian Tustin bought First Rate Movers in December 2022. With years of hospitality experience behind him, he knew exactly how important it was to reward good service. But tracking and sharing profits with his team wasn't easy. That's why he turned to ShareWillow.
“Moving sucks and it's hard work. That's why people hire movers. I want the guys to win. They deserve to win.”
When his team works hard to deliver exceptional customer experiences throughout hectic cross-state moves, Brian wants them to reap the benefits beyond their hourly pay. Performance pay is a key part of how he runs the business.
Performance pay got harder as the business grew.
Performance pay is a key part of First Rate Movers' operations. But keeping track of bonuses got harder as the business grew, especially as work hours for some employees changed based on how many jobs the business had each week.
Brian needed a way to manage bonuses and profit sharing while considering: number of jobs worked, customer reviews, and hours worked. The old system used lots of spreadsheets, which made it hard to track everything fairly and share information with team members.
“I'm not going to share my whole spreadsheet with every crew member or every employee — security and privacy reasons. Without a tool, transparency was off the table.”
Why Brian picked ShareWillow.
Four reasons it clicked — in his own words.
An experienced team
"I knew they had a lot of clients doing the same thing as us. It was an opportunity to activate an expert and learn how other industries and other owners distribute profits — to make sure we're doing it appropriately and fairly."
Increased transparency
"When the team has their ShareWillow portal that they can log into, it makes it a really beautiful experience for everyone involved. Versus before, I'm not going to share my whole spreadsheet with every crew member."
Removing the guesswork
"ShareWillow eliminates all of those question marks for employees, giving them a straightforward way to understand the company profit sharing plan and their own distributions."
Quick and helpful setup
"It was so simple. The whole team has been really hands-on throughout the process to make sure we're successful, which is great."
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Spreadsheet chaos
- Managing complex spreadsheets manually
- Unable to share performance data due to privacy concerns
- Time-consuming manual calculations and tracking
- No easy way for employees to see their performance
Simple and clear
- Simple, structured profit-sharing plan
- Private employee portals for secure data sharing
- Clear metrics tracking and calculations
- Expert guidance on profit structure
- Easy implementation and ongoing support
A no-brainer for a team-first shop.
ShareWillow has helped First Rate Movers make profit sharing simpler, clearer, and better. This investment in his team is a no-brainer, says Brian.
“Anytime you have the opportunity to bring people behind the fold and create some transparency — communicate the mission, vision, purpose, and tie cash or compensation to that based on performance — it just feels like such a no-brainer.”
“The team at ShareWillow want to see me succeed and all their clients succeed. They're very much invested in our mission and purpose.”
